LOOSE.fm
We founded and run LOOSE.fm, the sound, culture and community platform made for any joy — based at London's Design District inside a purpose-built, converted shipping container with giant glowing eyes. Since its establishment in 2021, LOOSE has grown to over 500 contributing global DJs and artists, hosting live shows, public activations and community-centric events, with a focus on platforming leftfield, experimental and ecstatic culture from the grassroots up.
LOOSE is both proof of what we build and a live demonstration of how we work: setting strategic vision, shaping brand identity, directing creative output across programming, partnerships, events and live content formats, and providing the framework, tone and momentum that holds a rotating community of contributors together.
As the platform grows, so does our model: founder thinking, creative direction and cultural instigation operating as a single discipline, demonstrating the value of grassroots culture to a wider world, and building spaces where joyful, leftfield creativity can be seen, heard and celebrated.